Promotion Campaign

Trade visitors’ delegations organized by 30 provincial furniture associations across the country.
Press conferences held in major cities in China.
Advertisements and news releases in 100 trade media. Sharing Ads and News Release within media plan worldwide covered by Furniture China 2009 in over USD1,000,000 ad cost.
Direct mailing to 80,000 trade professionals worldwide in organizer’s database.
Telephone invitations to target buyers in selected sectors across the country.
Distribution of invitation through trade associations, government channels and trade magazines.
Show previews to stimulate buyer interest and produce greater pre-show exposure.
Technical seminar promotion towards selected professionals.
Combined all-show ‘Visitor Guide’ for visitors’ convenience and orientation.
‘China Furniture’ magazine and B2B website www.furnitureinchina.com as two official medias provide the maximum exposure for exhibiting companies.